Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Sometimes, it takes a little more than a kick of the tires to evaluate a used car. With some basic diagnostic equipment and mechanical know-how, however, used-car inspectors can help steer clients away from “lemons.” Developing a roster of appreciative customers puts you on the road to referrals-and success.
Cook up tasty profits as a personal chef. Those with culinary competence can likely find a hungry clientele among the ranks of America’s busy working families. Or, market your business to clients for those special occasions when they prefer to dine in-complete with restaurant-quality food and service.
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Apple. Twitter. Box. Cisco. These are just a few of the global partners working with IBM Global Business Services (GBS); enabling enterprises to make smarter decisions and providing unparalleled client and consumer experiences via Cognitive data analytics, cloud technology and mobile app development. IBM GBS is a team of business, strategy and technology consultants who help clients envision their future as cognitive enterprises, all supported by the industry’s most sophisticated talent model. With global reach, outcome-focused methodologies and deep industry expertise, GBS empowers clients to digitally reinvent their business and get the competitive edge in the cognitive era in over 170 countries.
As information technology in organizations grew more complex, it became evident there was a need for a more elaborated way to manage it. With the evolution of it capabilities from exotic additions in an otherwise human based process to full blown services available on demand as the organization requires, the challenge for effective it management has become to align technical capabilities with business goals and strategies. The purpose of this research is to go over the different paradigms focused on managing IT services based on business objectives. We first present a baseline concept of some relevant terms such business service and business service management, to ease the overview of several frameworks. We then describe one direction to which current research in the field is heading and finally we present a set of criteria we use to evaluate and compare all the considered frameworks and find their weaknesses and strengths.